BY JESSICA NORTHEY STUDIOS, LLC

Become the CEO of Your Music Career Masterclass

In this course, you'll learn how to create a website to showcase your music, build a social media presence, and create effective digital marketing campaigns. We can help you reach more potential fans and turn them into dedicated supporters. 
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About This Product:


In this Masterclass, you'll develop the right mindset to create a roadmap for success and gain an understanding of digital marketing tools. By the end of this program, you’ll have gained the confidence to take control of your career and create a plan to reach your goals. So, don't wait—start building the music career you’ve always dreamed of today! 

This program is perfect for musicians at any level—from complete beginners to industry veterans. Whether you're looking to launch your record label or need advice on how to stand out from the crowd, this Masterclass has something for everyone. You’ll learn the fundamentals of marketing, distribution, and promotion to create an effective strategy for your music career. We'll cover topics such as setting goals, targeting audiences, building relationships with fans and influencers, getting media coverage, and more. You'll also learn how to use digital platforms like streaming services to build a stronger presence online and reach more people. With our expert guidance, you'll be on your way to achieving the music career you've always dreamed of. Get started now and create a music career of your dreams!


By the end of this course, you will clearly understand how to build an authentic personal brand that connects with its fans on a deeper level. They will have developed an online presence with engaging content, built a loyal fan community, and elevated their brand through a value ladder and sales funnel.

This course includes: 

  • 4 Weeks of online training
  • Weekly live group coaching calls (beta mode) for a limited time
  • Access to a private forum for peer support and feedback
  • Customized feedback on personal brand messaging and content
  • Bonus material on value ladders, sales funnels, email marketing, and website design

 

At Jessica Northey Studios, we understand the hustle and grind of making a career in music. That's why we exist—to help musicians express their authentic selves without fear of being lost in the crowd of competition.

Our mission is to ensure artists have the insights they need to create valuable connections with audiences while producing lasting impressions that will further develop their fan base. Through interviewing music business experts and masterclasses, you'll have the knowledge and tools to cut through the noise by building your career as a business.

You'll have to do the work, but you don't have to do it alone. Let's get started on your journey to your dreams!

 
 

Program Details


My Personal Journey
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1. Introduction to Become the CEO of Your Music Career Masterclass
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2. Why Branding Matters for Artists
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3. The Connection Between Self-Reflection and Brand Building
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4. Building an Authentic Brand with Core Values & Beliefs
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5. Finding Your Unique Voice and Style
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6. Crafting a Brand Message that Reflects Your Authentic Self
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7. Building an Irresistible Offer to Sell More
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8. Creating an Engaging Website with Merchandise
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9. Creating a Strong Brand Identity on Social Media
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10. Developing Your Authentic Brand Voice
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11. Connect with Your Audience by Identifying Their Needs & Desires
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12. Developing an Email Marketing Strategy to Nurture Relationships with Fans
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13. Building a Loyal Fanbase on Social Media with Branded Content
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14. Creating a Community: Building Fan Clubs and Events
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15. Leveraging Live Streaming and Podcasts to Deepen Fan Connection
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16. Building a Music Career by Creating a Value Ladder
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17. A Musician's Guide to Merchandising Your Brand
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18. The Key to Music Business Success is Developing a Sales Funnel
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19. Merchandise, Sponsors and Advertising
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20. That's a Wrap
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The Secret Art to Your Personal Brand & Bust Through the Matrix
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Jessica Northey

I help indie artists manage their music careers with blogs and masterclasses. We provide courses designed to give musicians the confidence needed to perform, network, and grow their fanbase by becoming the CEO of their music business.  
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Jessica Northey has an impressive background in the arts and dance. Music has been integral to her life since she was young, providing an escape from the challenges of childhood and times of celebration. After attending a storytelling workshop called The Million Person Project, where she created a Life Map, she could see how music has been with her in every pivotal moment. 

Naturally, she was drawn to attain a Bachelor’s degree in Entertainment Business and a Master’s degree in New Media Journalism from Full Sail University to combine design, marketing, and storytelling into her toolbox of knowledge. Receiving recognition such as Salutatorian, Advanced Achiever, and several Course Director Awards for Artist Management and more. She was also the President of a highly successful networking club with over 1,200 campus and online student members through hosting open mic nights on campus that turned into music showcases at a local cafe. 

Her professional experience includes graphic design, multimedia production, and web design. She volunteered as a board member of AIGA Jacksonville, as a Social Media Coordinator. She also volunteered as a runner for the Florida Grammy Showcase event during FMF 2015. In addition, Jessica interned at Plush Recording Studios and worked as an assistant to the Manager for Erykah Badu in Dallas, Texas. As well as internships for Content Development for 3BlackDot in Los Angeles, California. 

Her passion lies in teaching young musicians about business and design that allow them to shine and share their incredible music with the world through a strong brand presence. She grew up with her mother’s inspiration to live life with adventure and to see the world as a place full of hope and opportunity. Her experiences shaped her into an adventurer who is not afraid to take on small or more significant challenges that expand her comfort zone, and she encourages others to do the same. 

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Disclosure: Your background, education, experience, and work ethic may differ. There is no guarantee of success. Your results may vary. Copyright 2023-24 ©. Jessica Northey Studios, LLC. All Rights Reserved. ®