JESSICA NORTHEY STUDIOS, LLC
Become the CEO of Your Music Career Masterclass
In this course, you'll learn how to create a website to showcase your music, build a social media presence, and create effective digital marketing campaigns. We can help you reach more potential fans and turn them into dedicated supporters.
The primary objective of this course is to provide independent musicians with the essential tools required to create an authentic personal brand and develop a deeper bond with their fanbase through an entrepreneurial focus. At the end of this course, participants will be able to effectively:
- Create and communicate a powerful brand identity that accurately reflects their unique music career
- Utilize digital marketing tools to reach their target audience with compelling messages
- Develop an organized plan for promoting and monetizing their work
- Use effective social media strategies to strengthen relationships with fans
Course Duration: 4 Weeks
Week 1: Discover Yourself and Your Unique Brand
- Introduction to Become the CEO of Your Music Career Masterclass
- Why Personal Branding Matters for Artists
- The Connection Between Self-Reflection and Brand Building
- Building an Authentic Brand with Core Values and Beliefs
- Finding Your Unique Voice and Style
- Crafting a Brand Message that Reflects Your Authentic Self
Week 2: Building a Strong Online Presence
- Building an Irresistible Offer to Sell More
- Creating an Engaging and Profitable Website
- Creating a Strong Brand Identity on Social Media
- Developing Your Authentic Brand Voice
Week 3: Engaging with Your Fans
- Connect with Your Audience by Identifying Their Needs & Desires
- Developing an Email Marketing Strategy to Nurture Relationships with Fans
- Building a Loyal Fanbase on Social Media with Branded Content
- Creating a Community: Building Fan Clubs and Events
- Leveraging Live Streaming and Podcasts to Deepen Fan Connection
Week 4: Monetizing Your Brand
- Building a Music Career by Creating a Value Ladder
- A Musician's Guide to Merchandising Their Brand
- The Key to Music Business Success is Developing a Sales Funnel
- Monetizing Your Music with Merchandise, Sponsors, and Advertising
- That's a Wrap
- Bonus Videos
By the end of this course, students will have a clear understanding of how to build an authentic personal brand that connects with their fans on a deeper level. Students will have developed an online presence with engaging content, built a loyal fan community, and monetized their brand through a value ladder and sales funnel.
This course includes:
- 4 Weeks of online training
- Weekly live group coaching calls for beta test for a limited time
- Access to a private forum for peer support and feedback
- Customized feedback on personal brand messaging and content
- Bonus material on value ladders, sales funnels, email marketing, and website design
Jessica Northey Studios offers coaching and resources to help indie creatives achieve success.
At Jessica Northey Studios, we understand the hustle and grind of making a career in music. That's why we exist—to help musicians express their authentic selves without fear of being lost in the crowd of competition through music journalism and education regardless of your budget.
Our mission is to ensure artists have the insights they need to create valuable connections with audiences while producing lasting impressions that will further develop their fan base.
Through interviewing music business experts and masterclasses, you'll have the knowledge and tools to cut through the noise by building your career as a business.
